add in order to encourage more Recurring Revenue

1. A one-time $97 digital product with the free lead magnet being something like a checklist

OR

1. Lead magnet is the video course.

In both scenarios, they lead to upgrades:

1. Bi-Weekly, weekly, or more frequent live group consulting for a subscription you could play with between 100 to 200 monthly or an annual billing option for a discount if that goes well
2. maybe later, do one-on-one remote consultations for $75
   1. raise price of in-person

The high ticket coaching space has a four or 5 figure price tag per client.

(I’ve trained in sales for that subsection of the online industry.)

$20 → monthly remote group consulting → higher ticket